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McDonald’s LBS mobile ads achieve 7 percent CTR
McDonald's taps Nokia's Navteq for LBS mobile advertising McDonald’s participated in a pilot campaign showcasing Navteq’s location-based mobile advertising services and achieved a 7 percent...
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Mobile alerts drive one out of three recipients in store, 27pc to make purchase
An opted-in consumer who enters a geofence near a retailer location gets a coupon via SMS Consumer receptivity to opt-in mobile marketing and intent to visit stores is growing, according to a new...
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39pc of on-the-go consumers want location-based coupons: study
Four in 10 on-the-go consumers are interested in receiving coupons based on location Thirty-nine percent of on-the-go consumers are interested in receiving coupons for nearby stores through devices...
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Where Inc. awarded geofence patent covering mobile commerce
Patents for mobile commerce Where Inc. has been awarded Patent No. 7,848,765 by the United States Patent Office. The patent safeguards the company’s technology related to the use of geofences in the...
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Market opens to potential of location-based advertising
By Motti Kushnir Location-based advertising is poised to take the mobile medium by storm this year and beyond, providing a channel that can engage brands with consumers in new and exciting ways,...
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Location-based ads drive mobile shopping: survey
Sheraton partnered with JiWire to deploy advertising across its Wi-Fi platform Location-based ads are driving mobile shopping, with 17 percent of the on-the-go audience making purchases via mobile,...
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Location-based advertising without the fear factor
Sheila Buckley is senior vice president for national digital sales at The Weather Channel By Sheila Buckley Location is both the great promise and the potential fear factor of mobile marketing. While...
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Location-based targeting can drive away consumers: Digiday Mobile keynote
NEW YORK – A keynote speaker at Digiday Mobile said companies using location-based data to target specific ads may lose consumer trust and drive them away. During the Digiday Mobile Apps keynote...
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90pc of clients ask for location-based ads: IAB MIXX panel
A Chili’s Grill & Bar mobile ad campaign that Navteq worked on NEW YORK – An executive at the IAB MIXX Conference and Expo said that 90 percent of his company’s clients now request location-based...
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Gap tests location-based deals to bolster mcommerce strategy
Gap recently ran a two-week campaign that used location to drive users to nearby stores with a mobile coupon. The Gap campaign placed ads on bus shelters in major cities that were tied to a mobile...
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Location-based advertising bridges online and physical retail
Kamal Kaur is vice president of mobile at RadiumOne By Kamal Kaur The most frenzied shopping season is past us, with the biggest challenge for brands being the conversion of online traffic to...
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Gap wagers on location-based ads, Instagram to drive summer foot traffic
Gap marries up location and mobile photo-sharing Gap’s marketing campaign uses a combination of location-based advertising and user-generated content to get consumers into stores this summer. The...
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Tiles, proxies and exact places: Building location audience profiles
Alistair Goodman By Alistair Goodman Proximity geo-targeting is just one of the ways to tap user and point-of-interest (POI) location data to target consumers in the physical world. As mobile data...
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